Bohemia plum vodka
Bohemia plum vodka
2008-06-23
Bohemia plum vodka will be re-launched in several major U.S. markets in late summer 2008 in a completely redesigned package.
The new package features the brand name "Bohemia" and at the same time through the clever appearance of plum trees on the front label clearly emphasizes the fact this is a plum flavored product. Bohemia plum vodka will be introduced through a saturation campaign of consumer tastings which should help to position it among the growing flavored vodka sector.
This project is co-financed by the European Regional Development Fund and the Ministry of Industry and Trade of the Czech Republic