TV Commercial of the Year 2005
TV Commercial of the Year 2005
2006-02-10
In course of winter in 2005, there was and extensive advertising campaign for plum and pear brandy in the Czech Republic.
The first TV commercial introduced to the public the best known product of the company, the plum brandy (“slivovitz”), the second presented the pear brandy, introducing not only the product as such but also the option of its consumption by so called “pear ritual”.
Both the commercials introduce the products as well as the company and RUDOLF JELINEK brand, which is identified with the “alarm clock” bottle – the typical company attribute.
The response to the commercials realization is positive. People appreciate their simplicity, style and easiness to remember.
Plum Brandy (Slivovitz)
It all started with a plum …If it wasn’t to transform into the plum jam, someone had to make pure and clear rules. RUDOLF JELÍNEK – a wonder called Slivovitz.
Pear Brandy
When the first pear falls down, the night is still young. Those who don’t know about it yet will see that a pear goes with a pear brandy. RUDOLF JELÍNEK – a pear ritual.
This project is co-financed by the European Regional Development Fund and the Ministry of Industry and Trade of the Czech Republic